The Rip Shad has a unique segmented body for more vibration and swimming, more surface area for better scent dispersion and lifelike detail with 3D red eyes. Exclusive PowerBait scent and flavor.
Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites, Set More Hooks and Catch More Fish!
• Unique segmented body for more vibration and swimming action
• More surface area for better scent dispersion
• Lifelike body/color detail and 3D red eyes
• Exclusive PowerBait scent and flavor